Instagrammability First in Gastronomy

Interior Design & Concept Increases the Value of a Gastro Property.

Every year, the best gastronomy concepts are honored. Those who receive the prestigious FIZZZ Award or another renowned award can consider themselves lucky. Because this increases the value of the business immensely, which has an extremely profitable effect when selling, leasing, or renting the gastro property.

Person photographing a dish with a smartphone in a modernly designed restaurant – Instagramability as a success factor in gastronomy

A modern design concept makes it attractive! Experienced restaurateurs, gastronomy brokers, and experts know: A cohesive gastronomy concept is crucial for the success of a restaurant. The same applies to hotels, cafés, bars, and all other gastro establishments. Because the eye eats too! A restaurant with an authentic gastronomy concept - consistently maintained - will always be successful. – In ongoing operations, but especially when it comes to valuation before sale, leasing, or rental. For a gastro property with a strong concept, much higher prices can be achieved, as guests can enter a harmonious, cohesive experiential world there. Often, the new buyer, lessee, or tenant adopts the concept. – Because it has proven itself.

Harmoniously designed gastronomy interior with cohesive concept and thoughtful design

Guests feel completely at home in a harmonious environment. The eye eats with you!

What makes a cohesive concept? Motto, authenticity, and consistency! Once an overarching theme is found, everything else follows. This starts with gastronomy interior design, extends through service and menu, and ends with employee clothing and accessories.

Those who ensure everything is done correctly can not only achieve higher prices when selling, leasing, or renting, but also win awards and accolades during ongoing gastronomy operations that increase reputation.

Modern restaurant furnishings with thematic zones and excellent space design

Creative concepts feature different thematic zones. Award-winning trend concepts

Munich's pop-up location "The Lovelace", Berlin's "Bar am Steinplatz", or "Frisches Bier" also from Munich have done everything right. The trade magazine FIZZZ has honored these gastronomy establishments with the coveted FIZZZ Award for their particularly creative and innovative concepts.

In addition to the FIZZZ Award, there are numerous other awards that honor top gastro concepts, such as the LEADERS CLUB AWARD, the Gastro Trend Awards, or the German Gastro Founder Prize.

Stylish gastro decoration with color design and furniture selection as concept implementation

Decoration is what brings the concept to life. Maintain concept and increase value

Gastronomy brokers who market an award-winning property know that an award is worth its weight in gold. Therefore, every restaurateur or owner of a gastro property should give their hotel, restaurant, inn, or café a modern concept and put it to the test.

Tip: Test your gastronomy concept regularly. Get direct feedback from your guests, neighbors, and everyone else in your surroundings. Question authenticity, relevance, furnishings, decoration, consistency, innovation, and service. Especially if you want to grow and make a name for yourself in the scene, participate regularly in award ceremonies! Because this increases the value of your gastro property today and in the future!

Instagramability first!

In addition to deciding what should be offered thematically, culinarily, and in terms of design, one aspect has come to the foreground: Instagramability!

Hotels, restaurants, cafés & Co. must be visually attractive and "photogenic" due to the widespread adoption of Instagram, Pinterest, Facebook, TikTok, and other social media platforms.

Instagram-suitable restaurant area with photogenic interior architecture and social media appeal

The more attractive the interior design, the greater the Instagramability! Top gastronomy interior design

How does this work? If the conceptual content is right, attractiveness is often just a matter of interior design. When colors, fabrics, furniture styles, lighting, and decorative elements are coordinated with each other and match the culinary or thematic offering, everything appears seamless.

Tip: If you don't have a knack for gastronomy design, consult a professional. Often this investment pays for itself in no time! Ask about a professional interior designer for gastronomy concepts and get advice. It increases the value of your business; every experienced broker for gastronomy properties will confirm this to you.

In Hamburg, for example, you can contact Juni Studio, in Munich ALPHA RKD or Hermitage, which designed "Franziska" in Frankfurt, among others.