Sale

Successfully Sell your Hotel or Restaurant

The complete guide: from preparation through marketing to the notary appointment – we guide you through every step.

The process in 5 steps
1
💬

Preparation

Use, financials, documents & valuation

2
📣

Marketing

Target groups, channels & media plan

3
🔍

Pre-Selection

Financing, qualification & reporting

4
📝

Purchase Agreement

Notary selection & contract alignment

5
🔑

Handover

Coordination & completion

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Use, financials, documents & valuation

Before we start the marketing, we prepare all the fundamentals together – so your property is optimally positioned.

🏠

Use of the property

A continued hospitality use isn’t always the right path. With 10% insolvencies in 2024, we also examine alternative uses – such as residential or office conversions – and market accordingly.

📈

Documenting success

Every buyer wants to see the numbers. A P&L (BWA) from the last 2–3 years is sufficient. With this we create the business plan that enables the buyer to obtain bank financing.

📑

Floor plans & history

We scan floor plans or reconstruct them using a 360° camera. Year of construction, renovations and the history of the property are crucial for buyers.

📷

Professional imagery

You eat with your eyes – the same applies to buying property. On the day of the photo shoot, everything should be clean, tidy and appealingly presented.

★ Our valuation is based on 4 factors

🏟
Land Value
Location & standard land value
🏘
Building Value
Substance & condition
🍴
Inventory
Kitchen, furniture, equipment
💰
Goodwill
Brand value & earning power

Target groups, channels & media plan

We reach the right buyers through digital channels, industry networks and direct outreach – precisely and discreetly.

🎯

The right target group

Depending on the property and price range, we address restaurateurs, hoteliers, real estate investors or family offices. For conversion projects, we have the top 250 residential developers in our portfolio.

Direct OutreachSocial MediaTrade MediaImmoScoutImmoweltClassifiedsFamily Offices

Qualification, viewing & reporting

We make sure that only serious and financially qualified prospects view your property.

👤

The potential buyer

Before every viewing we check proof of financing. This saves you time and ensures that only financially qualified prospects visit on site. Viewings take place in person – hospitality properties require in-depth explanation.

📊

Transparent reporting

With our marketing status report, you stay close to the process and always retain control. We regularly provide an overview of all activities and welcome your feedback.

Notary selection & contract alignment

We handle communication with the buyer and notary – until everything is ready for signing.

✍️

Preparing the notary appointment

We help you choose the notary and handle the communication with buyer and notary on your behalf. The purchase agreement is sent out 14 days before the appointment for review. We go through it with you in advance to clarify all questions.

Coordinated completion

Once the purchase price has been received in your account, we coordinate the complete handover.

🔑

Key handover & documentation

From inventory check to key handover – we coordinate the complete process. Handover protocol, photo documentation and signatures from all parties. You don’t need to worry about a thing.

Frequently asked questions about selling

The valuation is based on four pillars: land value, building value, inventory and goodwill (brand value/earning power). We set the starting price together in the context of current market conditions.
It saves everyone valuable time: only financially qualified prospects view the property on site. This avoids unnecessary appointments and protects the discretion of your ongoing operations.
Typically about 14 days before the notary appointment for review and pre-discussion. This period can only be shortened when both parties are registered merchants under German commercial law.
It depends strongly on the property. For restaurants: restaurateurs as self-operators or private investors for sub-leasing. For hotels: hotel chains, private hoteliers or institutional investors. For properties with conversion potential: residential developers and project developers.