Facts and Figures: Südliche Weinstraße Wine Route
Overnight statistics 2024 for the Südliche Weinstraße district: 311,837 guests, 836,567 overnight stays, 7,279 beds, 31.5% occupancy. The Maikammer municipality exceeds the district average with 38.3% occupancy.
2024 overnight statistics
The Südliche Weinstraße district recorded 311,837 guests (+0.7% vs. 2023) and 836,567 overnight stays (−0.3% vs. 2023), with 7,279 beds and a 31.5% occupancy rate — broadly stable vs. the prior year.
Maikammer municipality focus
The Maikammer sub-district stands out with 38.3% occupancy — well above the district average of 31.5%. Guest numbers fell −6.2% and overnight stays −7.6% vs. 2023. Sankt Martin: 46,337 guests (−9.0%), 111,752 overnights, 41.5% occupancy. Kirrweiler: 4,717 guests (+0.6%), 12,252 overnights, 25.8% occupancy.
Context for gastronomy investors
Real gastronomy revenues in Rhineland-Palatinate fell −3.8% in Q1 2025 and −1.8% in H1 2025, while nominal revenues inched up +1.7%. Despite stable overnight figures, cost pressures are squeezing real revenues throughout the region.