Thumsee, Bad Reichenhall – Discreet off-market brokerage
- H.Genzlinger
- 2 days ago
- 2 min read
Case Study: Lake Thumsee, Bad Reichenhall – Discreet brokerage of a unique lakeside property
Lake Thumsee in Bad Reichenhall is one of the most famous and beautiful natural gems in the Berchtesgaden region. Selling a property on this lake is no ordinary real estate task – it requires absolute discretion, a strong network, and the ability to find the right buyers without a public listing.
The starting point: Discretion as the top priority
With this mandate, one thing was clear from the outset: public marketing via real estate portals or social media was out of the question. The owner demanded absolute discretion. At the same time, the property's unique selling point – its direct location on one of Upper Bavaria's most beautiful lakes – made an anonymous tender extremely difficult. Anyone familiar with the region would have immediately identified the property.
Therefore, the only option left was to directly approach investors we knew and conduct a carefully anonymized tender within our network.
Our approach: Off-market with targeted investor outreach.
We marketed the property exclusively through two channels:
Direct approach: Personal contact with hotel and real estate investors known to us who were suitable for a property in this category.
Anonymous tender: Discreet approach to selected investor groups, without naming the exact location or the owner – despite the challenge that the unique lakeside location made the property easily identifiable.
The result: Two purchase offers, one successful deal.
Despite the limited marketing opportunities, we were able to generate several qualified inquiries. Through various rounds of negotiations, two serious buyers emerged, each submitting a concrete offer.
The owner opted for a pure real estate investor who had previously disclosed his plans to the municipality. The buyer, in turn, also demanded absolute discretion – which is why we are deliberately not naming either the buyer or the previous owner in this case.
Facts at a glance
Property: Hotel property with a unique lakeside location
Location: Thumsee, Bad Reichenhall, Upper Bavaria
Transaction type: Sale (Off-Market)
Challenge: Absolute discretion, anonymized tender for an easily identifiable object
Marketing: Exclusively direct approach and anonymized investor tenders
Result: Two purchase offers, contract awarded to real estate investor
Special feature: Buyer and seller are not named at the request of both parties.
What makes this sale special
This case demonstrates the core competence of a specialized restaurant and hotel real estate agent: where online portals and broad distribution are not an option, networking, industry knowledge, and discretion are crucial. This is precisely what distinguishes Absolut Gastronomie Immobilien from generalist agents. We can broker properties that are never publicly listed – and still find the right buyer.
The fact that we were able to generate two competing purchase offers in this case – without a single public advertisement – speaks for itself.
Do you want to sell your hotel discreetly?
Not every sale belongs on a real estate portal. If discretion is crucial for you, you've come to the right place. Absolut Gastronomie Immobilien has an extensive network of pre-qualified investors, hotel chains, and private hoteliers – and the experience to successfully complete even sensitive transactions.
Contact us for a free and completely confidential initial consultation:
Telephone: +49 172 629 58 61 – Email:info@absolut-gastronomie-immobilien.de
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