Marketing Your Hospitality Property Like a Professional

How to Market Gastronomy Properties

Hotels and restaurants don't sell themselves. Before a gastronomy broker can get to work and actually organize a viewing, it must be communicated that the gastronomy property is for sale. There are different options for this – but few proven recipes for success. We tell you what matters when marketing inns, hotels, guest houses & co.

There are many ways to get attention. Communicate your sales offer in print, online and through your network. "Only the sign attracts customers". What Jean de La Fontaine meant by his statement, restaurateurs know all too well. Whether it's about the gastronomic business or the sale of their property – only those who advertise skillfully and strategically will succeed.

Marketing concept for gastronomy properties

Experts advise sellers to work with a strategy. Because whoever has a concrete plan reaches their goal better. – So to the targeted proceeds under the desired conditions. That's why it's important that you develop a marketing concept for the sale of your restaurant, hotel, café or other gastronomic business.

Components of successful marketing

First, the question must be clarified whether you want to offer your property publicly. – Or would you prefer to discreetly have a well-networked gastronomy broker approach potential interested parties without it becoming public.

Of course, sellers can combine both approaches and put them in chronological order.

Those who inform their contacts about the sales offer generate interest. Many try their luck first while excluding the public and expand their radius if no suitable buyer is found after a certain period of time. Gastronomy operators who want to sell their property as quickly as possible often like to start with both approaches at once in order to reach as large a target audience as possible in all ways: print, online and through direct contact.

Selling gastronomy with concept

The mix is what matters: When the best ingredients are mixed together in the right dosage, a success recipe is created. This also applies to the marketing of gastronomy properties. Experienced brokers for hotels, restaurants & co. recommend a combination of online measures, print advertisements and of course the network effect via existing contacts. This has the particular advantage that a foundation of trust already exists.

What works in gastronomy also works in real estate marketing: attractive presentation! Market hotels & co. online

Sellers can do it themselves, but usually commission brokers who specialize in (online) marketing and the sale of gastronomy properties. – List your property on real estate portals and exchanges, on Google, Facebook & co. and – if appropriate – advertise it with an appropriate budget.

Classically market restaurants, bars and cafés

Those who offer their property online achieve great reach. That's a good start. Specialized industry clientele can be reached in the appropriate gastronomy environment: With a print advertisement in the leading media and gastronomy trade magazines such as AHGZ, the hotel trade newspaper or DEHOGA.

Advertise your property for sale in the right environment. There's also often the option there to place an additional advertisement that is distributed online on their websites. Since the networking level in the gastronomy industry is very high, you can reach surprisingly much surprisingly quickly through contacts. Therefore, it's always advisable to play the direct marketing trump card through the broker. He has the contacts and can spread your message quickly to make your real estate delicacy appealing to the right buyer.

Use gastronomy broker expertise

A broker not only takes the time-consuming and demanding work of marketing off your hands, but also has a knowledge advantage. He knows exactly which channels, platforms and formats he needs to select for a specific property and how to manage them. He also knows what an efficient measure should cost – and what it shouldn't. With his expertise, he ensures that a restaurant or hotel for sale is optimally positioned and all advertising and marketing measures are used cost-effectively.

Tip: Have a competent broker advise you on the marketing of your gastronomy property or commission him to do it!

Advantages: Marketing with a gastronomy broker

Successful marketing in print, online and direct is part of the standard repertoire of a gastronomy broker. Those who have to learn and implement everything themselves or manage and control it themselves usually waste a lot of time if they want to carry out the marketing measures appropriately and professionally on their own. Marketing with a gastronomy broker, on the other hand, offers many decisive advantages:

• Efficient selection of channels with the highest probability of success

• Precise targeting of the desired target audience

• Optimal positioning of the property on the market

• Correct weighting of measures with regard to channel and budget allocation

• Professional monitoring and evaluation including reporting

• No wasted advertising spend

• Time savings

The mix is what matters! Those who use a professional concept and the right measures in marketing will sell their gastronomy property better!