Hogawelt – The Portal for Hospitality & Hotel Real Estate

Anyone looking to sell a restaurant, lease out a hotel, or find a successor will be familiar with the problem: you place a listing on ImmobilienScout24, Immowelt or Kleinanzeigen – and wait. Enquiries fail to materialise, or come from prospective buyers with little connection to the hospitality industry. This is precisely where Hogawelt comes in.

What is Hogawelt?

Hogawelt is the new specialist portal from Absolut Gastronomie Immobilien, focused exclusively on hospitality and hotel properties in Deutschland, Österreich and der Schweiz. Unlike the major generalist portals, Hogawelt has been developed from the ground up to meet the needs of restaurateurs, hoteliers, investors and operators.

The portal complements the existing full-service brokerage offering of Absolut Gastronomie Immobilien with a self-service option: those wishing to advertise without an agent can list their property independently on Hogawelt – while benefiting from professional marketing tools that were previously reserved exclusively for brokerage mandates.

The key differentiator: social media rather than portal searches

This is where Hogawelt's greatest USP lies. Most restaurateurs and hoteliers searching for a property are not browsing ImmobilienScout, Immowelt or Kleinanzeigen on a daily basis. They are where they spend their professional and personal time: on Facebook and Instagram.

Hogawelt leverages precisely this channel. With the Pro and Pro Max packages, every listing receives a bespoke social media campaign targeted specifically at the hospitality community on Facebook and Instagram. The results speak for themselves: in a case study relating to Hotel Karma Bavaria, 26 enquiries were received via social media in just seven weeks – compared with only 3 enquiries through conventional property portals. That represents a factor of almost 9x.

For advertisers, this means: you are utilising one of the most effective marketing tools employed by Absolut Gastronomie Immobilien for your own listing, reaching restaurateurs and hoteliers where they are genuinely accessible.

Campaign results: social media via www.hogawelt.com vs. property portals. This is how the social media campaign works – the process is straightforward and structured in four steps:

How the social media campaign works

• Create a listing – you add your property to Hogawelt with images and a description.

• Post creation – Hogawelt produces professional, engaging posts for Instagram and Facebook.

• Promotion – the posts are run as paid advertising within the hospitality community (2 weeks with the Pro package, 4 weeks with the Pro Max package).

• Results – you receive targeted enquiries from restaurateurs and hoteliers who are actively seeking a property such as yours.

A further clear advantage of Hogawelt: the portal was conceived by hospitality property professionals with over 35 years of industry experience. Unlike the major portals, advertisers can provide information that is genuinely relevant to buyers and Pächter (lessees/operators) of hospitality and hotel properties – details that are simply not catered for on ImmobilienScout or Immowelt.

Industry-specific details unavailable elsewhere

These include, among other things, details on the type of operation and concept, turnover figures, indoor and outdoor seating capacity, existing equipment (kitchen, refrigeration, dispense technology), Brauereiverpflichtungen (brewery ties), licences and Konzessionen (operating licences), as well as the reason for the sale or Verpachtung (leasing out). This level of detail saves time for both parties and ensures that only qualified prospective buyers submit enquiries.

Hogawelt also offers two specialist online calculators to assist advertisers and those searching for properties:

Two calculators for well-informed decisions

Property valuation (real estate value): this calculator assists with determining the property value for hospitality and hotel properties. A well-founded valuation is the basis for every successful sale or Verpachtung.

Ablöse (goodwill/key money) calculator (business value): in addition to the pure real estate value, the Ablöse frequently plays an important role in the hospitality sector. The Ablöse calculator helps to provide a realistic assessment of the value of inventory, fixtures and fittings, and goodwill.

Both calculators are accessible directly via the navigation on hogawelt.com.

Hogawelt offers three package tiers:

Package overview

Basic package (from EUR 29): your listing is visible on Hogawelt to all those actively searching on the portal. Ideal as an entry-level option – however, without social media reach.

Pro package (from EUR 169): your listing on Hogawelt plus a 2-week social media campaign on Facebook and Instagram. Includes a social media package with a media value of EUR 140.

Pro Max package (from EUR 279): maximum reach through a 4-week social media campaign on Instagram and Facebook within the hospitality environment. Includes a social media package with a media value of EUR 250.

A launch offer is currently available: until 31 May 2026, you can use the Basic package free of charge and list your hospitality property at no cost.

Hogawelt and Absolut Gastronomie Immobilien: two brands, one objective

Hogawelt is a brand of Absolut Gastronomie Immobilien and is operated by the same team that has been active in the hospitality property market for over 35 years. Whilst Absolut Gastronomie Immobilien accompanies sellers and buyers personally as a full-service agent, Hogawelt offers the opportunity to advertise independently and without any agency commitment – whilst nonetheless benefiting from proven marketing strategies.

Anyone uncertain as to which route is the right one is welcome to contact the team at any time. Contact details can be found on both hogawelt.com and absolut-gastronomie-immobilien.de.

What distinguishes Hogawelt from ImmobilienScout24 or Immowelt? Hogawelt is not a generalist portal, but is focused exclusively on hospitality and hotel properties. In addition to industry-specific input fields, Hogawelt offers targeted social media marketing that reaches your target audience where they are genuinely active: on Facebook and Instagram.

Frequently asked questions (FAQ)

Who is Hogawelt suitable for? For anyone wishing to sell a restaurant, hotel, café, bar, Pension (guest house/bed and breakfast) or any other hospitality property, lease it out, or find a successor – without engaging an agent.

What does it cost to use Hogawelt? Packages start from EUR 29 (Basic) up to EUR 279 (Pro Max). The Basic package is currently available free of charge under the launch offer until 31 May 2026.

How does the social media campaign work? Hogawelt creates professional posts for your listing and runs these as paid advertising on Facebook and Instagram within the hospitality community. Depending on the package selected, the campaign runs for either 2 or 4 weeks.

Can I also advertise on Hogawelt as an agent? Yes. Hogawelt is open to all those wishing to market hospitality or hotel properties.

What do the calculators on Hogawelt offer? The property valuation tool assists with assessing the real estate value, whilst the Ablöse calculator addresses the business value. Both tools help advertisers to determine a realistic asking price.

In which countries is Hogawelt available? Hogawelt covers Deutschland, Österreich and die Schweiz.

What is the relationship between Hogawelt and Absolut Gastronomie Immobilien? Hogawelt is the self-service portal; Absolut Gastronomie Immobilien is the full-service agent. Both brands are managed by the same team and complement one another.

Create your listing now at hogawelt.com and market your hospitality property with precision.

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