Hogawelt: Why the new industry portal takes your restaurant listing to a new level
- H.Genzlinger
- 1 day ago
- 5 min read
Anyone looking to sell a restaurant, lease a hotel, or find a successor knows the problem: They place an ad on ImmobilienScout24, Immowelt, or classifieds – and wait. Inquiries either don't come in or come from interested parties with little to no experience in the hospitality industry. This is precisely where Hogawelt comes in.
What is Hogawelt?
Hogawelt is the new industry portal from Absolut Gastronomie Immobilien, focusing exclusively on restaurant and hotel properties in Germany, Austria, and Switzerland. Unlike the large generalist portals, Hogawelt was developed from the ground up to meet the needs of restaurateurs, hoteliers, investors, and operators.
The portal complements Absolut Gastronomie Immobilien's existing full-service real estate brokerage offering with a self-service option: Anyone who wants to advertise without a broker can independently list their property on Hogawelt – and benefit from professional marketing tools that were previously reserved for broker mandates.
The crucial difference: Social media instead of portal search
This is Hogawelt's biggest unique selling point. Most restaurateurs and hoteliers looking for a property aren't on ImmobilienScout, Immowelt, or classifieds sites every day. They're where they spend their time both professionally and personally: on Facebook and Instagram.
Hogawelt utilizes precisely this channel. With the Pro and Pro Max packages, every listing receives a tailored social media campaign, specifically targeted at the hospitality community on Facebook and Instagram. The results speak for themselves: In a case study for the Hotel Karma Bavaria, 26 inquiries were received via social media in just seven weeks – compared to only 3 inquiries via traditional real estate portals. That's a factor of almost 9x.
For advertisers, this means: They use one of Absolut Gastronomie Immobilien's most successful marketing tools for their own advertisement and reach restaurateurs and hoteliers where they are actually reachable.
This is how the social media campaign works
The process is extremely simple and divided into four steps:
Create an ad – you list your property with pictures and a description on Hogawelt.
Post creation – Hogawelt creates professional, engaging posts for Instagram and Facebook.
Application – The posts will be displayed as paid advertising in the gastro community (2 weeks with the Pro package, 4 weeks with the Pro-Max package).
Success – You will receive targeted inquiries from restaurateurs and hoteliers who are actively looking for a property like yours.
Industry-specific information that is not available elsewhere
Another clear advantage of Hogawelt: The portal was designed by hospitality real estate professionals with over 35 years of industry experience. Unlike the major portals, advertisers can provide information that is truly relevant for buyers and tenants of hospitality and hotel properties – information that is simply not available on ImmobilienScout or Immowelt.
This includes details such as the type of business and its concept, sales figures, indoor and outdoor seating capacity, existing equipment (kitchen, refrigeration, dispensing equipment), brewery obligations, licenses and permits, as well as the reason for the sale or lease. This level of detail saves both parties time and ensures that only qualified interested parties inquire.
Two calculators for informed decisions
Hogawelt also offers two specialized online calculators to help advertisers and seekers with their assessments:
Property valuation: This calculator helps determine the property value of restaurants and hotels. A sound valuation is the basis for any successful sale or lease.
Transfer fee calculator (business value): In addition to the pure property value, the transfer fee often plays an important role in the restaurant industry. The transfer fee calculator helps to realistically assess the value of inventory, furnishings, and business value.
Both computers can be accessed directly via the navigation on hogawelt.com .
Package overview
Hogawelt offers three package levels:
Basic Package (from €29): Your listing will be visible on Hogawelt to everyone actively searching the portal. Ideal for getting started – however, without social media reach.
Package Pro (from €169): Your listing on Hogawelt plus a 2-week social media campaign on Facebook and Instagram. Includes a social media package worth €140.
Package Pro Max (from €279): Maximum reach through a 4-week social media campaign on Instagram and Facebook in the restaurant and catering sector. Includes a social media package worth €250.
There is currently a launch offer: Until May 31, 2026, you can use the Basic package free of charge and list your restaurant property without any costs.
Hogawelt and Absolut Gastronomie Immobilien: Two brands, one goal
Hogawelt is a brand of Absolut Gastronomie Immobilien and is operated by the same team that has been active in the restaurant real estate market for over 35 years. While Absolut Gastronomie Immobilien, as a full-service real estate agency, provides personal support to both sellers and buyers, Hogawelt offers the opportunity to advertise independently and without being tied to a real estate agent – while still benefiting from proven marketing strategies.
If you are unsure which path is the right one, you can contact the team at any time. You can find their contact details on both hogawelt.com and absolut-gastronomie-immobilien.de .
Frequently Asked Questions (FAQ)
What distinguishes Hogawelt from ImmobilienScout24 or Immowelt? Hogawelt is not a generalist portal, but specializes exclusively in restaurant and hotel properties. In addition to industry-specific input fields, Hogawelt offers targeted social media marketing that reaches your target group where they are actually active: on Facebook and Instagram.
Who is Hogawelt suitable for? For anyone who wants to sell, lease, or find a successor for a restaurant, hotel, café, bar, guesthouse, or other catering establishment – without hiring a real estate agent.
How much does it cost to use Hogawelt? Packages start at €29 (Basic) and go up to €279 (Pro Max). Currently, the Basic package is free as part of the launch offer until May 31, 2026.
How does the social media campaign work? Hogawelt creates professional posts for your listing and runs them as paid advertising on Facebook and Instagram within the restaurant community. Depending on the package, the campaign runs for 2 or 4 weeks.
Can I also advertise on Hogawelt as a real estate agent? Yes. Hogawelt is open to everyone who wants to market restaurant or hotel properties.
What do the calculators on Hogawelt offer? The property valuation tool helps estimate the value of real estate, while the compensation calculator helps determine the business value. Both tools assist advertisers in setting a realistic price.
In which countries is Hogawelt available? Hogawelt covers Germany, Austria, and Switzerland.
What is the relationship between Hogawelt and Absolut Gastronomie Immobilien? Hogawelt is the self-service portal, while Absolut Gastronomie Immobilien is the full-service real estate agency. Both brands are managed by the same team and complement each other.
Create an ad now on hogawelt.com and market your restaurant property effectively.
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